Web, UX, and Product Designer. Graphic Information Technology at ASU. Formerly at GoDaddy.


Gianmarco Minin

Web, UX, and Product Designer. Graphic Information Technology at ASU. Formerly at GoDaddy.
More ︎︎︎

Marketing Operations



As a Marketing Operations Technologist II, I was responsible for the US homepage of godaddy.com as well as the Hosting products internationally. My team included visual designers, front-end engineers, and copywriters.

While a recent rebrand, GoDaddy’s design system was due for an overhaul. A new direction for the company meant the visual designers had room to play with modernizing website, and I was the go-between for visual and engineering.

Marquee Notifcations

Logged-in users only reach the home page on login from the home page, meaning they didn’t visit from one of their notification emails and did not click the menu notification badge.

I created a concept for notifications in the right 25% of the home page marquee — this had success in production for recapturing expiring subscriptions and abandoned carts.

GoDaddy Guides

A refresh of the customer support area of the site focused on humanizing our specialists.

I worked on the Help component that was sprinkled throughout the site to encourage customers to reach out when they were stuck, whether through a phone call or Help Article search.

Hosting Checkout Flow

As part of simplifying the checkout for our most complicated products, such as VPS Hosting, I dug into the Sitecore backend to explore options for working with large numbers of configuration variations.

Condensing the multi-step process to a single screen where all config options could be seen at the same time, we managed to reduce the cart abandonment rate by 12% for Hosting pages as well as seeing improvements in Domains and Productivity sales.

WDS Onboarding

My former department in Website Design Services was looking to optimize their client intake process, including on the godaddy.com front-end purchase flow..

My team’s exploration of the Design Consultation Tool led to a redesign which greatly reduced the number of revisions in website builds, from an average of 6 revisions before publish to around 3.